Exciting times for Ford as it gets ready to unveil the all-new third-generation Focus at the 2010 North American International Auto Show (NAIAS) in Detroit. The new car is set to achieve high marks in the spheres of fuel economy, quality and driving pleasure.

Ford will build the Focus from late 2010 in Europe and North America while production in Asia, Africa and South America will follow shortly thereafter. Global sales for both sedan and hatchback variants start in 2011. Incidentally a full battery-electric vehicle (BEV) to be manufactured at the Michigan Assembly Complex, is also planned for a 2011 North American debut.

"The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company," said Alan Mulally, Ford's president and CEO. "The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations."

The company's "kinetic design" philosophy is evident in the use of sleek lines and a very athletic stance. The interior is also melded into this theme with its cockpit-style look and the centre console wrapped around the driver.

Expectedly a range of engines will be available, including a new cleaner yet more powerful 2.0-litre gas engine for the North American market. It will be mated with Ford's 6-speed double-clutch PowerShift automatic transmission.

Some of the technologies found in the new Focus include a new generation SYNC package, Bluetooth connectivity, an 8-inch touch screen, a rear camera and a semi-automatic parking assist system.

"We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivaled ownership experience," said Jim Farley, Ford group vice president, Global Marketing. "The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting and appealing cars."

[Via:WCF]