At this week's SEMA Show in Las Vegas, Kia unveiled a racing version of the new Forte Koup with which it will compete in the 2010 GRAND-AM KONI Sports Car Challenge Series in the Street Tuner (ST) class, thus marking the firm's first ever racing efforts on U.S. soil. The Korean automaker has teamed with the Kinetic Group to build and campaign two Forte Koups that will be driven by Andy Lally and Nic Jönsson.

"We researched every form of auto racing in the U.S. to find a fan base that was aligned with our target demographics, and found GRAND-AM to be the perfect fit," said Michael Sprague, vice president of marketing, Kia Motors America.

The front-wheel drive Forte Koup will compete in the GRAND-AM Koni series against a variety of production-based race cars from the U.S., Europe and Asia.