[Audi]

Audi's publicity blitz for the A1 continues as the company has revealed the premium subcompact will offer a Wasabi Green interior.

According to Jana Bonkova, a color and trim designer for Audi, "A completely new car is always an exciting challenge for designers. Naturally, we looked for innovative solutions when it came to materials and colors as well." She added, "Having a wide range of possibilities for individual designs was the most important thing for us, and our objective was to combine the various materials with fresh colors. That's how we came up with Wasabi Green - after drawing inspiration from trends in architecture, fashion, and the furniture industry."

Despite sounding like an odd interior color choice, Audi promises Wasabi Green will be "used selectively" for accent pieces. This should prevent it from being overpowering and distasteful (hopefully).

As you may recall, the Audi A1 will be officially unveiled at the Geneva Motor Show in March. It will to go on sale later this year, with a targeted output of 80,000 units.