Reports have suggested that Fiat is planning on merging Alfa Romeo, Abarth and Maserati into one sporty sub-brand. Following these reports is the news about CEO Sergio Marchionne appointing Abarth and Maserati CEO Harald Wester as the CEO of the Alfa Romeo brand.

Fiat has said that Alfa is currently under strategic review, where details will be published in April.

“Alfa has been underperforming for a long time,” Marchionne said at the 2010 Detroit Auto Show. “It has been the most difficult part of Fiat’s recovery, even though on paper it looks so attractive. The marque isn’t for sale, or anything like that. It’s our problem. But we do have to rethink our objectives and be realistic with ourselves before we do anything else.”

It’s been said that the company might freeze production after the Giulitetta has been launched, leaving the Alfa brand with the MiTo and Giulietta models only.donate a car

“First, I want to see how well we do launching the Giulietta. From the technical point of view it’s a huge step forward, but I want to see how it fares. And I want to see how we can take advantage of that through the company.”