First of all, the man pictured above - songwriter, singer and twice Brit Award winner James Blunt, is not featured in the new 2010 Pirelli Calendar - sigh of relief... He's just one of the many celebrities that were chauffeured in Lamborghinis to Old Billingsgate, a 19th century building on the banks of the Thames in London, for the world premiere / presentation of the 37th edition of the famed Pirelli Calendar.

All in all, three Lamborghini supercars - a Murcielago LP 670-4 SV, a Gallardo LP 560-4 Spyder and the latest limited edition, rear-wheel drive Gallardo LP 550-2 Valentino Balboni, were used at the event.

For the occasion, the Raging Bull supercars sported hidden LED lights positioned under the wheel arches to illuminate the Pirelli tires in homage to the Milan-based tire company.

Unfortunately, Pirelli has not yet issued any photos for press use from its new calendar, but we can tell you that the 37th edition features a total of eleven models including, Catherine McNeil, Abbey Lee Kershaw and Miranda Kerr of Australia, Eniko Mihalik from Hungary, Marloes Horst of the Netherlands, Lily Cole, Daisy Lowe, and Rosie Huntington-Whiteley from the UK, Georgina Stojilijkovic of Serbia and two Brazilian natives, Gracie Carvalho and Ana Beatriz Barros.