Two Dodge and two Jeep custom jobs will be wheeled out by their parent company, Chrysler Group LLC, at the Specialty Equipment Market Association show next month in Las Vegas. Topping the four vehicles is the Mopar Dodge Challenger 1320 Image Vehicle, a straight-line racer with an all-aluminum V8 Hemi pushing out 556 horsepower and up to 540 ft-lb of torque.

The Challenger features the Drag Pak option, which strips the Challenger of a substantial amount of weight. Gone are the center console, radio, and rear seats. Normally meant for race cars only, this Challenger features the package while maintaining a street-legal status. It uses wheels meant for cop cars, street-legal-yet-race-ready tires, an adjustable coil-over kit, and an ARB locking differential.

The other Dodge is a luxe version of their signature pickup truck. Painted in Arctic Ice, the Mopar Dodge Ram Bianco Image Vehicle is meant to convey an upper-class look on what is supposed to be a blue collar truck. Built off of a 2009 Dodge Ram 1500 Sport using a 5.7-liter V8 engine. Inside the truck bed is a plush, easy-to-clean rug. Although they added 22-inch contrasting wheels, the vehicle has been lowered using a Ground Force kit. Performance upgrades include a cold-air intake and dual-exhaust. Inside, Arctic Ice and Piano Black contrasts are augmented by Katzkin white and black seats. The truck also features an upgraded audio system.

Being able to use a "normal" ride as a camping shelter has been toyed with for decades. Likewise, the Mopar Jeep Wrangler Overland Image Vehicle is meant to be a "stop-anywhere, camp-anywhere Jeep." Based on a 2009 Jeep Wrangler Unlimited Rubicon, the special edition has no rear seats, a rubber floor, and a roof-mounted two-person tent with awning. The Jeep has been modified to be more water resistant, with a three-inch raised suspension and 35-inch tires to be more off-road capable. Added lighting and steel bumpers has been included for this purpose.

Last is the Jeep Lower Forty Image Vehicle, a heavily stripped version of the Jeep Wrangler. Meant for "extreme trail" driving, the vehicle gets 20-inch aluminum wheels wrapped in 40x13.5-inch tires. Fenders are wider and higher, and three inches has been cut off the windshield frame. Despite the stripped look, the interior was color matched and the seats were covered in leather. The truck also takes advantage of a new, 5.7-liter V8 Hemi with a Getrag 238 six-speed manual transmission.